In she left to take a position at Aéropostale.
If not enough landlords agree to negotiate leases, the company may still have to file for Chapter 11 bankruptcy protection, the sources said. Bebe is just the latest retailer to face this situation as bricks-and-mortar retailers scramble to keep up with the rise of e-commerce and changing consumer tastes. BCBG Max Azria Group closed stores this year, and it's planning to shut freestanding stores in Canada and consolidating operations in Europe and Japan after filing for Chapter 11 this month.
American Apparel is closing all its stores by April after selling its intellectual property to Gildan Activewear. That's especially the case for brands such as Bebe, which became known for party frocks along with rhinestone-studded tracksuits. Juicy Couture, the other grande dame of velour tracksuits, closed all its U.
They buy clothes that are more casual that can be dressed up or down. It's a long fall for Bebe, which opened its first store in San Francisco in Founder Manny Mashouf, who remains chairman and chief executive, named the company using a play on a famous line in Shakespeare's "Hamlet" — "To be or not to be. The move raised cash and also was intended to help Bebe develop a wholesale licensing business. Bebe's focus on its online business will be tricky to navigate, analysts said.
PH8 offers casual weekend apparel, work-out attire and accessories such as bags, shoes and seasonal items. In , bebe launched a bridal wear line which was available in stores throughout the United States. The line debuted with a collection designed by Project Runway runner up Rami Kashou.
On April 21, , bebe made an announcement that it would close its remaining brick-and-mortar locations. The company said it expected to incur losses in sales with the closures, but did not disclose the estimate. To further brand exposure, the company signs celebrities for ad campaigns. Brenda Song was the face of bebe's ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from spring through spring and Eva Longoria as the face of BebeSport from spring through spring In , bebe selected advertising agency MD70,  with creative direction by Fredrik Peterhoff  to produce Bebe Holiday, Bebe Sports, and Bebe Accessories' spring campaigns.
A campaign video ran in stores and online on the bebe YouTube channel. Bebe has semi-annual collection preview events where clients are invited to preview the latest collections at bebe stores.
The company partners with national and regional magazines to host events benefiting non-profit organizations.
The company designs and develops the majority of merchandise in-house with outsourced manufacturing. She reported directly to CEO Manny Mashouf and her core responsibilities included oversight of design, marketing, merchandising, Internet sales, production, and retail planning.
In she left to take a position at Aéropostale. On December 15, , bebe announced that Wiggett had been named Chief Executive Officer and appointed to the company's board of directors, effective immediately.
From Wikipedia, the free encyclopedia. Redirected from Bebe stores. Retrieved March 12, Retrieved April 23,
bebe – sexy clothing & chic contemporary fashion Welcome to celebtubesnews.ml, featuring the sexiest clothing and chic fashion styles, all in one place. You’ll find the latest on-trend looks and women’s designer clothing at affordable prices. Find Bebe women's clothes at ShopStyle. Shop the latest collection of Bebe women's clothes from the most popular stores - all in one place. Apr 21, · Watch video · Clothing retailer Bebe announced Friday it will shutter all of its brick-and-mortar locations by the end of May. Bebe previously said it was planning to close about 12 percent of its celebtubesnews.ml: Lauren Thomas.